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general::
Phrase(s): make a pitch (for someone or something)
Fig. to say something in support of someone or something; to attempt to promote, sell, or advance someone or something. • Bill is making a pitch for his friend’s new product again. • The theatrical agent came in and made a pitch for her client. • Every time I turn on the television set, someone is making a pitch.
McGrawhill's American Idioms And Phrasal Verbs